Archive Projects / Reddress

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The groundbreaking project, REDDRESS, took place during the 2011 London Design Festival and  was presented by the Finnish Institute in London.

Designed by Aamu Song, REDDRESS was an installation and performance space in the form of a colossal, red dress. From 22 to 25 September, REDDRESS was exhibited for the first time in London at York Hall in Bethnal Green. Realised in over 550 metres of Kvadrat’s classic Divina wool fabric, this extraordinary red dress was worn by a performer who climbed a concealed staircase to immerse herself into the billowing material. Reaching an impressive 20 metres in diametre, the dress could accommodate up to 238 people within the gigantic pockets of its folds allowing the audience members to fully engross themselves into the space and moment of the performance.