Fashion / Eudon Choi


Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul, acquiring an in-depth knowledge of tailoring techniques and a great eye for detail. After 4 years of experience in menswear, he moved to London to attend the Royal College of Art’s MA in womenswear and launched his eponymous label in 2009.

In 2010, Eudon was selected as one of Vauxhall Fashion Scout’s Ones to Watch. In September 2010 he received both the VFS Merit Award – which enabled him to stage his first solo catwalk show off schedule at London Fashion Week and also for the BFC/Elle Talent Launch Pad event.

In September 2011 Eudon was invited by Anna Wintour and Franca Sozzani to present his S/S 2012 collection at Milan Fashion Week in honour of THE VOGUE FASHION FUND and his success has continued, having been awarded with the Samsung Fashion and Design Fund and the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York.