A visionary, with a unique instinct that allows him to anticipate trends and desires, Karl Lagerfeld launched KARL for SS12. His first “masstige” collection – a combination of the words ‘mass market’ and ‘prestige’ – Karl Lagerfeld wanted to offer a luxurious yet affordable collection, retaining his core values of sharp styling and high quality.

KARL’s general vision can be summed up in three words: ironiK, artistiK, aKcessible. Dedicated to women (men’s will be launched for AW 12/13), the first KARL collection features a complete and urban wardrobe for day and evening, as well as a line of accessories.