Fashion / Luisa Beccaria


Milan-born Beccaria launched her line of sweet, ruffled cocktail dresses in 1979, sticking to ultra-feminine cuts in soft textures. The label did a brief stint in the couture world, showing in Paris between 1993 and 1995, but ultimately returned to ready-to-wear in Milan. Beccaria turned down the top design post at Chloé in 2001 to nurture her ever-expanding line. Ignoring trends and sticking to her signature flouncy dresses in frothy tiers and floral prints, Beccaria’s designs remain constant in their romantic vision for women. The brand has a celebrity following including Angelina Jolie, Emma Watson, Kate Beckinsale, Florence Welch.