Fashion / Theory
Theory was founded in 1997 on the principle that men and women want to feel comfortable and sophisticated in modern clothing. Theory was created to answer the needs of contemporary fashion consumers with discriminating taste who seek comfort, value, and above all, style. Theory continues to evolve and grow its global presence while remaining grounded in its founding principles: a simple design philosophy, clean silhouettes, quality, craftsmanship and fit. Theory’s emphasis has always been on the clothes.
Ask a woman about her favourite black pants, or a guy about the jacket he throws on over everything. They will tell you, “It’s Theory.”
In 2012, The Council of Fashion Designers of America announced Andrew the recipient of the Founders Award, in honor of Eleanor Lambert, for his prophetic influence on American fashion and his commitment to its development.