COMMUNICATIONS & STRATEGY

Creatively & strategically plan and implement PR campaigns, partnerships and events, and empowering junior team members to support, in North America & Global projects
Develop key messages, and Q&A to executive leaders for press interviews and external events
Proactive in pitch development ideas to achieve maximum editorial placement
Manage and coordinate press events, new product launch events, and desksides
Managing the budgeting processes for all campaigns and events
Manage the team’s creation of press materials that are both visually appealing and informative

CLIENT & TEAM MANAGEMENT

Day-to-day lead on communication with all clients, building rapport and credibility with the client, based on trust and expert counsel
Ensure client satisfaction with the agency, services and staff, and quickly and effectively resolve client issues or concerns
Excellent team skills, working alongside junior and senior members of the agency
Manage, coach and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level
Efficient, organized with excellent time management skills and adherence to deadlines
Oversee the creation and completion of client reports and presentations; including strict attention to campaign evaluation and metrics

DIGITAL SUPPORT

Leverage traditional, digital and social media, as well as emerging technologies to develop strategic PR solutions for our client, with an added focus on storytelling and content creation
Develop strong understanding of the beauty industry’s position across all social platforms, developing competitor case study analysis, and remain up to date on leading social influencers, particularly within Instagram, TikTok and YouTube, and other emerging platforms

INFLUENCER ENGAGEMENT, NETWORKING & NEW BUSINESS

Strong knowledge and connections with the top editorial beauty influencers in North America; focusing on hair stylists, makeup artists, dermatologists, skincare experts and their respective agencies
Established, strong industry contacts with beauty & business press, both online and in print, broadcast & podcast
Brings dynamic, creative insight into the agency through personal contacts network and interests, resulting in new business leads and the expansion of the agency’s influencer network
Assisting with new business ideation

TREND & COMPETITOR ANALYSIS

Strong understanding and current knowledge of industry trends and competitive brand activity within the beauty and corresponding fashion and lifestyle industries
Timely reporting of emerging trends, relevant industry news and competitor activity to clients to further emphasize Purple’s lead position within the beauty industry and amongst new technologies and VIP relationships